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Parle Products, the maker of the much-loved Parle G biscuits, has announced that they will not be advertising their products on Indian media channels that promote and show aggressive and toxic content.

Parle Products, the maker of the much-loved Parle G biscuits, has announced that they will not be advertising their products on Indian media channels that promote and show aggressive and toxic content.

A senior class head of Parle Krishnarao Buddha said that the organization will not promote on news channels that are toxic or associated with the supposed TRP scam. Budhha included that the organization is in converses with different promoters so they can altogether place a limitation on publicizing on such channels so as to send an unmistakable message.

This comes in the midst of a discussion on “fake” or “expanded” TRPs by some TV news channels. A week ago, the Mumbai Police professed to have busted a ‘bogus TRP racket’, where families were evidently approached to keep channels turned on the whole day. The officials guaranteed that even in uninformed homes, some English news channels remained turned on.

The Detection Crime Branch of Mumbai police, which uncovered the TRP racket, has captured proprietors of two Marathi channels, for controlling viewership evaluations, an authority said. A public TV news channel, confronting fire over its assault on Mumbai police and Maharashtra government in the Sushant Singh Rajput demise case, was likewise associated with the TRP racket.

Parle isn’t the principal brand to stand firm against news channels. A couple of days back, industrialist Rajiv Bajaj told CNBC-TV18 that Bajaj Auto has boycotted three channels all things considered.

Following this declaration by Parle, #ParleG has been moving on Twitter with many considering it a “socially mindful brand.”

BARC (Broadcast Audience Research Council) had said that it acknowledges the endeavors of the Mumbai Police and will offer the help asked of it. “As in the entirety of our past instances of suspected board home interruptions, BARC India keeps on following its set up watchfulness and disciplinary rules. BARC remains undauntedly consistent with its motivation to precisely and steadfastly report What India Watches,” said BARC India representative.