TikTok, PUBG Mobile and other Chinese apps see dip in downloads: Report
Experts believe that downloads will pick up once the border tensions ease, bringing back brand advertisements on to the platform.
The cross outskirt strain at the LAC in Ladakh area, combined with PM Modi’s call of vocal for the neighborhood has prompted various Indians uninstalling or not downloading Chinese applications on their cell phones.
According to information by SensorTower cited in a report by The Economic Times well known Chinese applications have seen a dunk in downloads. These incorporate TikTok, Bigo Live, PUBG, Likee, Helo, and so forth. TikTok, which has the biggest client base in India after China, was a five percent fall in downloads from April to May, and a 38 percent drop from May to June 22.
Quite, TikTok recorded the best quarter for an application with 2 billion downloads in Q1 2020, with 30.3 percent or 611 million application downloads originating from India.
Well, known versatile gaming application PUBG too observed a decrease in downloads among May and June.
| App | April | May | June 1 to June 22 |
| TikTok | 2,35,00,000 | 2,24,00,000 | 1,39,00,000 |
| PUBG Mobile | 99,00,000 | 1,22,00,000 | 66,00,000 |
| Helo | 1,66,00,000 | 1,49,00,000 | 92,00,000 |
| Likee | 67,00,000 | 70,00,000 | 43,00,000 |
| Bigo Live | 25,00,000 | 26,00,000 | 18,00,000 |
Several brands have too refrained from advertising on these Chinese apps.
However, experts believe that downloads will pick up once the border tensions ease, bringing back brand advertisements on to the platform.
“For now, downloading Chinese apps may seem like a grave thing to do but remember that public sentiment is fickle. Social media addiction is like cocaine. You may give it up in anger but then the itch comes back,” said Santosh Pai, Partner at Link Legal, which advises Chinese clients on investments in India.
The Boycott China campaign is not limited to software. Indians on social media platforms have been calling out for boycotting Chinese smartphones and goods. However, brands see no impact on sales due to the outrage.
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